MGMT 260B

Main Course

Marketing Strategy and Resource Allocation

Description

Lecture, three hours. Requisite: Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Provides conceptual frameworks and hones creative and analytical skills that are necessary to deal with uncertainty that embraces every marketing strategy. Focus on problem-solving integrating the marketing and business background obtained in core courses. Letter grading.

Prerequisites

• Required: MGMT 411

  Plan

  Taken?