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Prereqs:
Courses Majors

MGMT 262

Bruinwalk
Main Course

Price Policies

4 units
Taken?

Description

Lecture, three hours. Requisites: courses 405, 411. Consideration of environment of pricing decision-costs, customer, channels, competition, and regulation. Analysis of when and how to apply specific pricing strategies, including two-part tariffs, quantity discounts, product differentiation, bundling, and auctions. Letter grading.

Prerequisites

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