MGMT 272
Precision Health Care
Description
Lecture, three hours. The health care industry is undergoing a technology-driven transformation with screening, treatment, and advice all becoming more tailored to an individual's genes, behavior, and environment. Study addresses opportunities and challenges of this new landscape for health-care industry workers including entrepreneurs, managers, venture capitalists, health insurers, and health-care administrators. Discussion of precision health-care technologies including genomic risk prediction, digital diagnosis, targeted therapeutics, remote monitoring, and fitness and dieting apps. Addresses consumers' understanding of the technology, ethical issues in precision health care, and the behavioral economics of take-up and continued use of precision health interventions. Study based on cases drawing on real issues faced by precision-health businesses; guest speakers including experienced managers, founders, venture capitalists, investors, doctors, and scientists; and supplemented by relevant background reading. Letter grading.
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