MGMT 292
International Entrepreneurship
Description
Lecture, three hours. Study prepares students to take advantage of the twin forces of globalization and digitization. Students learn and apply a method to internationalize a business, product or service, or technology asset in a company to seize new market opportunities. Includes creating a hypothesis about a market opportunity; testing of the hypothesis by assessing the pain points faced by target customers; developing use cases for using assets and technologies to address these pain points; defining a go-to-market strategy; and creating proof of concept for the opportunity to be validated. Through cases, data analytics, guest speakers, and assignments, applied study clarifies the process by which business can be internationalized in the global digital economy. Letter grading.
Click on any course to view its details